Brand and Style Guide
With every brand name comes a brand image. People gain a perspective about who we are based on what they see, hear and experience. Therefore, as representatives of Mother McAuley Liberal Arts High School, we all are ambassadors of our brand image.
By creating a consistent look and feel for all of our materials, we make not just our brand stronger, but our message too. This manual provides all departments, programs, support staff and volunteers the formal guidelines for maintaining our brand integrity and graphic standards for both internal and external use—to help ensure a consistently positive expression of our identity. This means that any brochure, flyer, poster, invitation, etc., that is distributed internally and publicly must follow these standards. They are important to strengthening the Mother McAuley Liberal Arts High School brand, and in protecting it. Consistency is a key, and all members of our community are expected to embrace these standards.
The standards outlined in this guide represent Mother McAuley’s institutional visual presentation. This guide will provide you with an overview of when and how to use the logo marks and text styles properly. It also provides the official school colors and symbols.
All logos, colors, fonts, artwork and images found within this guide are proprietary signatures of Mother McAuley Liberal Arts High School. Please be aware that this manual may be updated to reflect future changes. All new material will be provided by the Institutional Advancement Office at Mother McAuley Liberal Arts High School.